Recore is an independent sustainable fashion collective. It creates sustainable recycled clothes and adopts a transparent communication emphacizing the idea of recycling. The identity is based on this whole idea of reusing objects to recreate new elements. For example, the poster introducing the brand is composed of a first layer made of old fashion advertisements: the idea is to make people tear this layer to see what is behind and understand the overall value of the brand. The main idea is to create awareness of a more sustainable way of being a fashion consumer and to make people understand that recycling can be also fashion.
Identity, Poster, Website, Lookbook