For their upcoming big exhibition, "Toile, transversal photographs", gathering photographs from Algeria to Yemen, the Guimet Museum wants to target a new and younger population, the milenials. It's a generation of people that are accustomed to be talked to in a very clear way, since they have a very limited attention. We decided to do the opposite. Preserve some mystery. As a result, the concept of the exhibition identity is based on the replacement of specific part of the pictures by the photoshop grid as a visual symbol to raise some curiosity among the young generation.
Identity, Poster, Brochure
W/ Laetitia Pappolla