[ Description ]Visual identity, type design and editorial design for “Image & Son”, the Spring/Summer 18 collection of the french brand Prelude Studio. This collection is inspired by the concept of gender fluidity and aims to explore the intersectionality that exists between contemporary men’s and women's prêt-à-porter fashion. By blurring the lines between genders, this collection creates a space for unclassifiable and informal objects that combine image and sound in unexpected ways. The global visual identity designed for the collection draws inspiration from this hybridity, oscillating between duality and coexistence through the use of the ampersand symbol in the logotype, layering, and textural elements.