[ Description ]zkPass is an innovative system designed to protect personal information online by establishing a secure connection between existing technologies (Web2) and emerging solutions (Web3), all while ensuring data confidentiality and integrity. Collaborating with the studio Freight, we undertook the complete redesign of zkPass’s visual identity and website. This new identity features a technical and immersive style, drawing inspiration from experimental computer aesthetics. It utilizes a structured grid of points to organize graphical and textual elements, enhanced by a system of interconnected and modular symbols, creating a cohesive and dynamic visual experience.